Branding and identity design

This explains itself. From the logo, brand iconography, and tagline to business collaterals like visiting cards, brochures, letterheads, space design, and more: identity design means having a consistent look and feel throughout the most critical customer interaction points.

Branding overlaps with other services: web design, identity design, business cards, etc. Branding basically means what the customers of the brand feel about it (or its products). We improve branding by improving the way the products communicate with the customer.

Even a slight change in accent colors can have a huge psychological impact on the consumer behavior. Full branding packages we offer are a wholesome service that target multiple verticals.

The considerations here range from something as small as what the typography and color schemes should be to what the consumer will feel and how will the consumer be sold to take action.

Interface design

Digital interfaces are of many kinds. Whether it's a smartphone app or a web app, we make sure that the user interface is easy to navigate, communicate with, and in line with business goals. User experience research, although not technically a service we offer standalone, is incorporated in any interface design project.

Note that interfaces are not just limtied to apps. Experience design and interface design overlap in many situations. A highly interactive website, a real-world event, assistance and helping devices, and more -- all these require interface design skills.

Websites

We do both, template-based websites and coded websites. A template-based website makes use of a CMS (like WordPress, Drupal, or Shopify) to handle the server-side work. A coded website is built from scratch. In either case, SEO, responsiveness, and page loading speed are our primary targets.

Again, although not technically a standalone service we offer, but any website project includes backend support, hosting setup, and even copywriting service.

Print and editorial design

Under print and editorial design, we cover posters, book covers, business cards, envelops, letterheads, official collateral, stationery design, magazine layouting, covers for print material, and more.

Any print work is more than just design. A lot of technicalities are involved in making a good design also get printed as per expectations.

Illustration and art

Vector illustrations of all styles (minimalist, decorative, pixel, isometric, metro -- you name it), digital painting, pictogram or icon design, and so on - these are the services for which we have special team members.

The requirement for illustration and art transcends industries. You can need the same for websites, products, games, personal projects, branding, entertainment and events, etc.

Packaging and label design

Packaging is all about getting ahead of the competition. Shelf competition determines the success or failure of many products on the market. Our packaging design is new-age and modern. The single most definitive fact in packaging design is that 100% of your product's customers interact with your packaging. Therefore, it's our rule to look beyond just "good design" and actually think of function, shelf life, personality, emotional connect, uniqueness, and more while making packaging and label design.

How does having all this increase the value of the design? Let's see an example. Once, a chocolate brand wanted to look premium and have packaging that people would love to keep around as their products were refillable. The agency gave them amazing-looking packaging. The chocolate colors on the packaging with some broad white strips looked stunning. But once the product was on the market and people purchased it, nobody kept the box around. The white gets dirty, naturally. So it defeated the whole USP of the brand. These are mistakes stemming from inexperience in packaging design that we actively combat.

Motion graphics

We do: Motion graphic ads, promotional animation, text animation, logo animation, data visualization and infographics, explainer videos, 2D character animations, and full-blown effects-heavy videos using a blend of photos, text, music, illustrations, and transitions.

This is our newest category of work. Moving beyond static pixels to animation is a tough task. But we've made sure our attention to detail and finesse that we achieve beautifully in static design is also made available in our animation and motion graphics work.

Depending on the requirement, we can do a number of styles in motion graphics.

Social media design

Social media design is different from the rest. It has to communicate faster because a lot of other things are distracting the user. The thumb has to be stopped on your brand's CTA.

Moreover, what's more effective than doing isolated "posts" is running a full social media campaign and it's more than just design. A strategy, objectives, reporting, and conditioning your followers to take specific actions are all aims of campaigns. One campaign can target sales while another can be solely for brand awareness.

Creating a presence that increases your followers and over time, increases your sales is an important tool for all modern businesses. Active social media presence makes sure consumers (and potential consumers) have something solid to look at besides your website. Something they can more casually interact with.

And once again, we offer customer interaction, communication, page setup, page editing, post captions, social media copy, etc. as services included in the social media campaign package, but not as standalone services.

And more

We have talented team members who are although busy with other work, but have enough bandwidth to tackle more specialized work as well. Apart from all the above, we also do: product design, animation, 3D modeling and rendering, and game art.